Sure thing, let’s dive into this. So, um, Sega—yeah, the big name from Japan, you know, games and all—just threw out some numbers. But not the kind of numbers that make you wanna pop a champagne. We’re talking a 13% slide in sales for their first quarter. Ouch, right?
Looking specifically at their games section—Sega’s Consumer vertical if you wanna get nerdy about it—they pulled in ¥44.6 billion. That’s like $301 million, give or take. Down by 13% from last year’s haul of ¥51.3 billion, which was more like $347 million. Ugh, math. Operating profits? Yikes, also took a tumble. We’re talking a plunge from ¥8.9 billion ($60.2 million) to ¥5.2 billion ($35 million).
But here’s the kicker—they say new game sales are “steady,” which sounds like corporate speak for “not great.” Those dipped, actually, by 33%. Dropped from ¥3.9 billion ($26 million) to ¥2.6 billion ($17.6 million). So, not exactly winning. And then catalogue sales—like the old stuff, you know—fell off by 21.4%. Went from ¥11.2 billion ($75.8 million) to ¥8.8 billion ($59 million).
Yet, somehow, Sega’s kinda wearing rose-colored glasses for the year. They think Sonic Racing: Crossworlds and the new Football Manager will turn things around. I mean, maybe? Or something.
And, oh yeah, their parent company Sega Sammy didn’t escape either. Their net sales—man, a big fat 22.7% nose-dive. Ended up at ¥81 billion ($548 million).
Anyway—wait, no, I guess that’s it. No idea if they’re right about bouncing back, but I’m curious.
