Okay, here’s the re-written article:
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So, there’s this guy, Andrew “Boz” Bosworth—Meta’s big shot tech dude, right? He was like one of the OG engineers at Meta. Earlier this year, he scribbled down some thoughts predicting 2025 could be, I dunno, a massive win for Reality Labs—Meta’s brainchild in the augmented and virtual reality realm. But get this, it could also be a wild goose chase gone totally haywire. Why does that feel like a movie plot?
Anyway, Boz, he’s tilting towards greatness these days. Seems optimistic but, hey, the market’s got the real say in all this.
He was yammering Thursday on Bloomberg Technology, something like, “We’ll see what’s what by the decade’s end, but now—it feels monumental.” I think he meant pivotal. Or both?
Buzzkill or not, Meta’s Ray Ban AI glasses kind of wowed people, didn’t they? They hit the shelves back in October 2023, and by February, boom, over 2 million pairs sold! The thing that got me was—last fall, they outpaced the usual Ray Bans before they even sprinkled the AI magic on it. Intriguing, right?
Meanwhile, on the other side, Google’s teaming up with Gentle Monster and Warby Parker for smart glasses with Android XR. And then there’s Apple, rumored to drop their own specs in 2026. A lot going on here, right?
Boz said something like, “We morphed from living in obscurity to being super out there with this product that’s got folks and competitors jazzed.” The clock is ticking—like an egg timer but for, you know, competition.
But let’s be real—if nobody’s buying Meta’s AR and VR gizmos, who cares about rivals? It’s all about market adoption, getting everyone onboard so the tech becomes standard, you feel me?
“The market,” Boz philosophized, “is a trailing indicator, especially with hardware.” So, like, peep those early signs. Sheryl Sandberg taught him that—she had this wisdom nugget about how places usually screw up because they botched their own plans, not ‘cause a competitor whooped ‘em. Solid advice, kinda stressful though.
He’s rallying the troops over at Meta with ambitious year-long plans. “By year’s end,” he said, “we’ll see if we nailed it.” And then comes the long view—five years down the line, was it worth it?
Anyway, that’s Boz for you, juggling optimism, a pinch of reality, and a sprinkle of ‘hey, who really knows?’
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